Start QuotevayaM culture has a tendency to admire complexity but reward simplicity.End Quote

Facebook
Twitter
G+
Press   
web
website
Welcome Back
Zoom Out Zoom In Print

The Cost of Marketing  web

Marketing is the water that helps grow your business. With this principle in mind, why do many decision makers of business development spend prolonged amounts of time evaluating proposals that can help them increase business. My theory is that it is the lack of understanding the cost of marketing their business. I am not speaking on an allotment of budget for a marketing campaign but the time and business lose for every day that the marketing does not start. In many cases the budget for the project will stay relatively the same. The difference is that these businesses have started the race well after their competition.

Would you agree that time is money? If this is true then every minute your market offering is not in front of your target audience you are loosing time which means you are loosing money. Say you are a retailer and your item cost $25. There are 5000 visitors per month that would come to your site if it had good ranking and your conversion ratio is 10%. For every day you choose not to market your business online and get good search engine placement you stand to loose $417. That is $152,205 per year if you decide to wait till next year to start marketing. This does not even factor in the competitive edge you are giving your competition.

Customer loyalties only apply to customers. If your competition seizes the opportunity to market and generate the customers you missed by waiting then it is harder to gain those customers than it would have been if you would have had them first.

Here is the down and dirty cost of it all. While many decision makers try to hold on to their budget and do not market their companies or prolong making a decision, their business is going elsewhere. Would you rather spend $10,000 or $20,000 for that matter to be positioned well in the eyes of your target market and sell your product or service or would you like to loose $152,207 a year trying to hold on to what little budget you have.

By no means am I saying to foolishly through away your budget. What I am stating is that for every minute you wait to make a decision and do not market your business, you are loosing money. I look for you to tally up the cost of marketing for your business.

Jeff Beale

About the Author
Jeffery Beale, Jazar Dezign

Jeff Beale is a marketing specialist that has worked with planning and implementing marketing strategies for several businesses ranging from independently owner organizations to government and corporate entities. He is known for saving thousands in marketing dollars and increasing growth with the utilization of a diverse Internet marketing strategy which integrates functional web design with focused SEO

Back

Translate this page

Testimonials

Internet marketing and SEO Services - Giri and Company

I had very bad experience from many SEO and Internet Marketing companies. Finally I came to Vayam Consulting Services. I do not have words to describe the quality of the services I received from Vayam. I want to share my experience what I got from Vayam. I never saw result on Google organic which anybody can do within five minutes while I was talking with them and my website came on Google first page and first rank. And special point I noticed, they don't afraid to share the way they did and also provide me few tips which is very helpful for my business. I want to recommend everybody try to VAYAM CS at least once. I am sure after that you don't need to hire anybody else. AMAR NATH GIRI Legal Consultant Delhi New Delhi, India  

Web design and development and marketing- Ankush

I am very much pleased with the outcome of my website www.desisarees.com designed by Vayam Consulting Services. Vayam Consulting Services is very efficient, trustworthy, dependable and reliable which stretched a very good response of my business. I am sincerely thankful to Vayam Consulting Services who has done a great deal of improvement in my business sharply by marketing my website. As a satisfied customer I would recommend Vayam Consulting Services to all who requires web designing as well as marketing Ankush Puri Owner P & G FASHIONS (desisarees.com) Online Saree shops in London, UK

Web design, development and programming -Jazar Dezign

I rely on vayaM CS to accomplish every aspect of my web design, development and programming needs. I always know that vayaM CS will deliver a clear competitive advantage to any web business of any size within any arena by presenting options that make sense from every strategic perspective. vayaM CS cares about my time, my money and my reputation, and that's why I whole heartedly entrust my web business and refer my clients to vayaM CS   Jeff Beale, CEO, Jazar Dezign Marketing Firm, Georgia, USA


 
 
 
 
 
 

 
Site Map
footer